Case Study 1

Barratt East London - BDW Trading Ltd

The East London division of Barratt specialises in building and apartment blocks for professionals, first time buyers and investors.

Requirement

Barratt were looking for a means of tracking the effectiveness of their multifaceted media marketing including press, online web marketing, radio and advertising boards, for existing and new developments.

They realised that being able to measure the effectiveness of these campaigns would enable them to

• Make informed management decisions
• Cut ineffective campaigns
• Increase investment in campaigns where necessary

By being able to measure the success of each advertising media, Barratt were able to ensure that the marketing budget was allocated to maximum effect.

Solution

Switchconnect furnished Barratt with a range of 0845 telephone numbers which were assigned as contact numbers for each type of advert on each development.

The 0845 number prefix is widely used by most banks, building societies and blue chip companies and as such were an ideal choice to represent the professional image that Barratt wanted to reflect.

These numbers were coupled with our benchmark online console and reporting services and in this way, Barratt were able to have real time control over their numbers in terms of number redirection, functionality and statistical reporting.

To facilitate Barratt further customised automated statistical reports have been created and are automatically sent for analysis on a weekly and monthly basis.